How to Build a Potent Brand, Fast.

We believe in potent branding— branding with a heart, and a purpose.

— Hallie Easley, COMMIT Co-founder

When Evan and I started COMMIT, we realized a lot of people didn’t really understand the power of branding. We found that people would think it’s just about making a product or service flashy or trendy so it can stand out and get attention. But to us, it’s so much more than that. While we are huge believers in beautiful design and standing out, that just scratches the surface. We started COMMIT to transform the branding world into something with heart and potency. We believe in potent branding: branding with heart, purpose, and a mission. Below are some key ways we help clients build a potent brand that lasts with major impact, and fast.

AUDIENCE

A potent brand knows exactly who it’s talking to and how to reach them. Narrowing down your audience is the first step to ensuring your brand is built to last. Who am I trying to reach? Who could benefit from this? Who is my main audience, and who are other key groups that could benefit from knowing about this? Where does that person get information? These key questions help build a foundation that will guide branding decisions not only at launch, but throughout your brand’s entire lifespan.

OFFERING

Get clear on a unique and memorable offering that is presented simply and with a clear call to action. What am I offering, and what do I want my audience to do about it? Getting clear on exactly what value your brand brings to the world helps establish clarity and powerful messaging.

BRAND PERSONALITY

A distinct personality that is positioned to stand out, not follow, the competition is crucial to potent brands. An excellent brand personality is shown through design, through the voice of the messaging, and through photography. Really any element that is out there—from photography on the website even down to the emojis you use on social media posts—must be consistent with the brand personality.

BIG IDEA

A deep & potent brand is in service of a big idea; a simple and critical message that’s impossible to ignore. Your big idea must be clear and inspiring—a powerful elevator pitch with a call to action. Your big idea pulls together impactful messaging with the heart of your business. It lets us know who you are and what you are all about.

Potent brands identify these four pillars at the start, saving you large amounts of time and money. A potent brand is not just about image, it is a strong foundation with huge impact. A potent brand is about creating an offering with the power to change the world. 

xoxo Hallie

We help clients build a potent brand in one day or one week. Reach out to us today for a free introductory call.