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The big idea

1M jobs at nexus of tech + tourism.

 

A brand for the most essential work: creating jobs for women and youth.

 

Your Big Week

What we did:

  • Naming + tagline

  • Brand strategy + positioning

  • Codified methodology + created repeatable processes

  • Designed a global event series and executed event collateral

  • Conceived and designed a partnership program

  • Brand identity design: logo, fonts, colors, graphic style

  • Photo research

  • Custom illustration

  • Copywriting

  • Squarespace website

  • Library of design assets

 
 
 
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Cut right to the chase

Start with solutions.

Beta is a jobs-creating project that disrupts the slow-moving nonprofit model. We created a series of global hackathon-like events called Beta Builds, where vital tech-disruptive partners gather across sectors to problem-solve together in real time. We ideated the key components of this process: corporate partnerships, a fellowship program, and the active presence of the local, job-seeking women and youth. The brand brings in the elements of a sudden brainstorm—the note jotted on a napkin, dry-erase marker, and fun touches of digital code—to cultivate an environment of trial and error, where innovation is born.

 
 
 
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What’s your big idea?

Work with us