The big idea
1M jobs at nexus of tech + tourism.
A brand for the most essential work: creating jobs for women and youth.
Your Big Week
What we did:
Naming + tagline
Brand strategy + positioning
Codified methodology + created repeatable processes
Designed a global event series and executed event collateral
Conceived and designed a partnership program
Brand identity design: logo, fonts, colors, graphic style
Library of design assets
Cut right to the chase
Start with solutions.
Beta is a jobs-creating project that disrupts the slow-moving nonprofit model. We created a series of global hackathon-like events called Beta Builds, where vital tech-disruptive partners gather across sectors to problem-solve together in real time. We ideated the key components of this process: corporate partnerships, a fellowship program, and the active presence of the local, job-seeking women and youth. The brand brings in the elements of a sudden brainstorm—the note jotted on a napkin, dry-erase marker, and fun touches of digital code—to cultivate an environment of trial and error, where innovation is born.