Your Big Week
Guaranteed results-based contracts direct to countries, to improve investment climate.
Just Resultsᴺᴮ (NB for “no bullshit”) is a for-profit company whose target clients are presidents and prime ministers of countries. Lara Goldmark and her global team of collaborators know how to get real work done on the ground when it comes to improving a nation’s investment climate—crucial for bringing business into a country and improving its economy. By bringing efficiency to the nuts and bolts from procedures to policy in a nation, they can actually guarantee results— so, they’re disrupting the category by offering results-based contracts.
What we did in Just Results’ Big Week:
Brand strategy + positioning
Services (development / naming / copy)
Logo + brand identity design
Presentation development + design
Founder + team headshots
Your Big Week
Challenging the Global Development model with a lean startup approach
We took FHI360’s world changing idea from a sheet of butcher paper on office wall to a branded jobs incubator. We named it hub360 and built an experimental, interactive site for the VP of the initiative to use in her pitch for additional funding and to share with all staff for internal buy-in.
Branded a new initiative: Concept and creation of Hub360, a jobs incubator within FHI360 focused on women + youth
Process + partnership strategy:
Created a new process for project selection + execution
Created a new approach for partnerships and collaborations with startups and influencers
Partnership / Project concepting: Ideated on partnerships / projects — see example below
We’ll pilot the idea on The Holy Family Trail in Egypt, connecting local communities with income opportunities through lodging and tourism.
Ideal tourism disruptor partners:
A nimble, hyper-local digital experience for pilgrimage trails— repeatable and scalable for every sacred journey around the world.
Angelina Jolie hikes the world’s sacred trails with her kids.
What we did in FHI 360’s Big Week:
Naming / tagline for initiative
Partnership + event concepts: (development / naming / copy)
Squarespace website for presentation