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 Show + tell

 
 

a few examples of our work in the arts + nonprofit:

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CLIENT:

Reach Within

PROJECT:

Your Big Week

World-changing idea:

Childhood trauma is reparable. Let’s get to the root of it, simply.


WORLD-CHANGING IDEA:    Every country, region, and city has the right to invest directly in their own economic growth.    CREATED IN 1 WEEK:
 
 

We got Reach Within fundraising-ready with a modern look and feel, unique photography, and messaging that brings legitimacy to the long-established organization. Their science-based proven methodology needed a bold, straightforward brand to fundraise and scale.

 
 
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What we did in Reach Within’s Big Week:

strategy

tagline / copywriting

photography

video

brand identity design

website design

 

CLIENT:

FHI 360

PROJECT:

Your Big Week

World-changing idea:

Challenging the Global Development model with a lean startup approach

WORLD-CHANGING IDEA:    Every country, region, and city has the right to invest directly in their own economic growth.    CREATED IN 1 WEEK:
 

We took FHI360’s world changing idea from a sheet of butcher paper on office wall to a branded jobs incubator. We named it hub360 and built an experimental, interactive site for the VP of the initiative to use in her pitch for additional funding and to share with all staff for internal buy-in.

 
 
 
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Strategic development:

Branded a new initiative: Concept and creation of Hub360, a jobs incubator within FHI360 focused on women + youth

Process + partnership strategy:

  • Created a new process for project selection + execution

  • Created a new approach for partnerships and collaborations with startups and influencers

Partnership / Project concepting: Ideated on partnerships / projects — see example below

 
 
 

Concept Example

 
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Project

We’ll pilot the idea on The Holy Family Trail in Egypt, connecting local communities with income opportunities through lodging and tourism.

Strategic Partners

Ideal tourism disruptor partners:

AirBNB

Trip Advisor

Product

A nimble, hyper-local digital experience for pilgrimage trails— repeatable and scalable for every sacred journey around the world.

Thought Leadership

Netflix series:

Angelina Jolie hikes the world’s sacred trails with her kids.

 
 
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What we did in FHI 360’s Big Week:

Brand strategy

Naming / tagline for initiative

Partnership + event concepts: (development / naming / copy)

Squarespace website for presentation

Copywriting

Graphic design

Custom illustration

 
 

CLIENT:

Milagros Phillips

PROJECT:

Your Big Day

World-changing idea:

Race work with a healing and direct approach is crucial for a thriving workplace.

WORLD-CHANGING IDEA:    Every country, region, and city has the right to invest directly in their own economic growth.    CREATED IN 1 WEEK:
 
 

Many socially conscious people and companies avoid addressing the topic of race. Yet, race is at the root of many problems companies face. Helping leaders and employees embrace issues of race to create thriving workplaces is the foundation of Milagros’ 30 years of work. We created an authoritative and loving brand platform as Milagros expands her consulting into wider thought leadership and corporate consulting.

 
 
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What we did in Milagros’ Big Day

Brand straregy

Positioning

Product naming

Services development and packaging

Brand identity design

Photography

Squarespace website

Copywriting