Your Big Week
Childhood trauma is reparable. Let’s get to the root of it, simply.
We got Reach Within fundraising-ready with a modern look and feel, unique photography, and messaging that brings legitimacy to the long-established organization. Their science-based proven methodology needed a bold, straightforward brand to fundraise and scale.
What we did in Reach Within’s Big Week:
tagline / copywriting
brand identity design
Your Big Week
Challenging the Global Development model with a lean startup approach
We took FHI360’s world changing idea from a sheet of butcher paper on office wall to a branded jobs incubator. We named it hub360 and built an experimental, interactive site for the VP of the initiative to use in her pitch for additional funding and to share with all staff for internal buy-in.
Branded a new initiative: Concept and creation of Hub360, a jobs incubator within FHI360 focused on women + youth
Process + partnership strategy:
Created a new process for project selection + execution
Created a new approach for partnerships and collaborations with startups and influencers
Partnership / Project concepting: Ideated on partnerships / projects — see example below
We’ll pilot the idea on The Holy Family Trail in Egypt, connecting local communities with income opportunities through lodging and tourism.
Ideal tourism disruptor partners:
A nimble, hyper-local digital experience for pilgrimage trails— repeatable and scalable for every sacred journey around the world.
Angelina Jolie hikes the world’s sacred trails with her kids.
What we did in FHI 360’s Big Week:
Naming / tagline for initiative
Partnership + event concepts: (development / naming / copy)
Squarespace website for presentation
Your Big Day
Race work with a healing and direct approach is crucial for a thriving workplace.
Many socially conscious people and companies avoid addressing the topic of race. Yet, race is at the root of many problems companies face. Helping leaders and employees embrace issues of race to create thriving workplaces is the foundation of Milagros’ 30 years of work. We created an authoritative and loving brand platform as Milagros expands her consulting into wider thought leadership and corporate consulting.
What we did in Milagros’ Big Day
Services development and packaging
Brand identity design