The big idea
A doula for new motherhood.
A brand for a doula collective providing services to postpartum mothers.
Your Big Day
What we did:
Brand strategy + positioning
Photography (portrait + conceptual)
Brand identity design
Taking care of mothers is crucial for society to thrive.
Cath feels the call to be a doula out of a deep sense that taking care of mothers is something society is sorely missing. Her bigger mission is to grow her doula collective, providing accessible services on-call to mothers at all stages of postpartum. We build a modern, clean and simple brand that lets the words speak for themselves.