The big idea

A doula for new motherhood.


A brand for a doula collective providing services to postpartum mothers.


Your Big Day

What we did:

  • Brand strategy + positioning

  • Naming

  • Copywriting

  • Photography (portrait + conceptual)

  • Brand identity design

  • Squarespace website


World-changing idea

Taking care of mothers is crucial for society to thrive.

Cath feels the call to be a doula out of a deep sense that taking care of mothers is something society is sorely missing. Her bigger mission is to grow her doula collective, providing accessible services on-call to mothers at all stages of postpartum. We build a modern, clean and simple brand that lets the words speak for themselves.


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