The big shift

Our greatest technology? Humanity.


A coach names and goes after an unserved market- human investment hubs.


Your Big Day

What we did:

  • Naming + tagline

  • Brand strategy + positioning

  • Developed productized services with a lead product and pricing

  • Codified methodology + created repeatable processes

  • Brand identity design: logo, colors, fonts, graphic style

  • Custom illustration + animation

  • Editorial photography

  • Copywriting

  • Squarespace website



Taking a stand by defining a new target market

Carmen was looking to stand out in the saturated coaching market where executive coaching meets health and wellness. Instead of trying to create unique messaging to describe the same old service, we defined a new target. Carmen is now the only coach who partners with “Human Investment Hubs” – entities that invest in Human Technology. Defining this target is not necessarily overt in her brand – rather, this strategy naturally led us into into a new space of authentic messaging and visuals that differentiate Carmen’s practice.


Ready to uplevel?

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