Impact Visionary


Your Big Day

World-changing idea:

Taking a stand by defining a new target market

WORLD-CHANGING IDEA:    Every country, region, and city has the right to invest directly in their own economic growth.    CREATED IN 1 WEEK:

Carmen was looking to stand out in the saturated coaching market where executive coaching meets health and wellness. Instead of trying to create unique messaging to describe the same old service, we defined a new target. Carmen is now the only coach who partners with “Human Investment Hubs” – entities that invest in Human Technology. Defining this target is not necessarily overt in her brand – rather, this strategy naturally led us into into a new space of authentic messaging and visuals that differentiate Carmen’s practice.


What we did in Impact Visionary's Big Week:

Brand strategy + positioning



Brand identity + logo design

Squarespace website