the big shift
to level up
Leveraging location with a tight offering: smart English-language content for Israeli startups.
Your Big Day
What we did:
Naming + tagline
Brand strategy + positioning
Developed productized services with a lead product and pricing
Codified methodology + created repeatable processes
Brand identity design
Portrait photography + photo research
Ready for take-off
The right place and the right offering
In the landscape of the Israeli tech sector, Erin is uniquely positioned to offer English-language content to bolster the global reach of startups. We honed in on this positioning and crafted a brand that highlights Erin’s backstory as an American transplant. This personal touch balances a fresh, tech-forward brand, giving Erin a reputable, small-agency presence. Now equipped with productized services, she has an upleveled foundation on which to build and deepen client relationships.