The Big idea

A fund for an unacknowledged market


Bringing social enterprise to the world’s lowest income populations.


Your Big Day

What we did:

  • Naming + Tagline

  • Brand strategy + positioning

  • Honed methodology + created repeatable processes

  • Copywriting: high-level messaging, homepage narrative

  • Brand identity design: logo, fonts, colors, graphic style

  • Custom conceptual illustrations

  • Squarespace website

  • Collateral: Business Cards, One-pager


World-changing idea

It’s time to address the world’s inequality crisis with the tools of the new economy.

LINK is a global development fund that serves an unrealized market: the lowest income populations in the world. It functions responsively by assessing the landscape of each environment and implementing the top location-specific solutions. We strategized a clear, repeatable process for the fund to follow, and demystified the process for communication to potential partners and backers. We gave the fund a clean, editorial brand and crafted original conceptual illustrations to communicate its potent financial offering instantly and simply.


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