The Big idea
A fund for an unacknowledged market
Bringing social enterprise to the world’s lowest income populations.
Your Big Day
What we did:
Naming + Tagline
Brand strategy + positioning
Honed methodology + created repeatable processes
Copywriting: high-level messaging, homepage narrative
Brand identity design: logo, fonts, colors, graphic style
Custom conceptual illustrations
Collateral: Business Cards, One-pager
It’s time to address the world’s inequality crisis with the tools of the new economy.
LINK is a global development fund that serves an unrealized market: the lowest income populations in the world. It functions responsively by assessing the landscape of each environment and implementing the top location-specific solutions. We strategized a clear, repeatable process for the fund to follow, and demystified the process for communication to potential partners and backers. We gave the fund a clean, editorial brand and crafted original conceptual illustrations to communicate its potent financial offering instantly and simply.