The big shift

Real life makes for great content.


A personal brand and lifestyle blog for a producer finally stepping in front of the camera to share her story.


Your Big Day

What we did:

  • Brand strategy + positioning

  • Naming + Tagline

  • Copywriting

  • Photography (portraits + documentary)

  • Brand identity (logo, colors, typography, visual style)

  • Squarespace website- landing page site

  • Instagram assets

  • Photography


World-changing idea

Personal brand as a container for exposure

After 13 years as an Emmy-winning producer on a top morning TV show, Maureen is placing herself on the other side of the camera to document and share her journey back to herself as she faces her Psoriatic Arthritis. We created a brave brand with Maureen as she embarks on this creative and highly personal project which will include Instagram storytelling, a podcast, and more–in partnership with well known doctors and healers. Building a strong creative personal brand gives her the container she needs to be completely vulnerable in the public eye.


What’s your big idea?

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