Tip your farmer from a BK coffee shop.
Tech startup advances fair trade with a global tipping platform and a coffeeshop-cool brand.
Your Big Day
What we did:
Naming + tagline
Brand strategy + positioning
Developed productized services with a lead product and pricing
Codified methodology + created repeatable processes
Brand identity design: logo, fonts, colors, graphic style
Design mocks for various devices and interfaces
Tip a coffee farmer— FinTech meets AgTech meets social impact.
Propina is a social enterprise tech startup that wanted to hit the ground running. We developed a sound strategy for moving forward and outfitted it with a fresh, accessible brand. We visualized and designed clear user experiences for different devices, including mobile, point-of-sale, and web. With a clear path forward, Propina now has a foundation with which to pitch, build relationships, and scale globally.