Shingle

shingle.jpg

As in, “hang out my shingle.”

It’s a comforting notion.

Is it enough, anymore?

Jane Smith, Blacksmith.

It can be! It depends on your offering and the market.

If you are the only blacksmith in town, a shingle is good enough until it’s not.

A shingle is a minimum viable product when it comes to branding.

 
evan sargent