I don’t think “coin” is much of a buzz word right now. But it should be!
We have been using it a lot, in this context: “I think we need to coin something here!”
For example, we recently worked with Alex Yaro to “coin” Conflict Yes as his unique creation.
Now that his unique territory is defined, he can go on to build unlimited branded products and thought leadership around it.
What’s your thing? Coin that sh*t!