Your Big Day: Strategy
We solve your brand strategy in a one day intensive, in-person with your team.
In your Strategy Day, you get a team of two strategists from the front lines of social change and the big NYC advertising creative room, focused on you and your business from every angle. We facilitate the day and create a container for creative and strategic breakthroughs. Here’s how it works:
WHAT WE DO IN THE DAY:
Audience identification + segmentation
Hone in on target, secondary, tertiary audiences.
Explore audience outreach across channels.
Brand personality - develop the essence of the brand for communications
Explore messaging tone
Integrate with existing visuals
Services / Offerings Strategy
Develop lead product
Organize + develop a hierarchy of services and productize services
Develop /codify unique methodology
Develop repeatable processes for sales, client work, etc.
Hone in on and message your Big Idea
Support with business development - networking plan, biz dev best practices
Support with social media - recommendations and setup of selected handles / platforms
Mood Board and Brand Identity Consulting if needed
Naming, tagline when relevant
Messaging Exploratory: brief descriptions, messaging bank for future content creation
Naming system (sub-branding) for productized services / offerings
Headshots/portraits for leadership - 3-5 people
Pie in the sky brainstorm on big attention-getting ideas: PR, experiential, traditional and digital marketing, etc.
Strategic Directive Document
We organize and write up all the work from your strategy day in a simple and beautiful branded strategy guide. This can be shared with anyone touching your brand, including all staff, to get a deep understanding of your brand and ensure brand continuity.
In addition to the outline of the Strategy Day items, we include:
Copy guide for writers visual guide when relevant
Client-facing services write ups for proposals
Photography edited and in a dropbox