Your Big Day: Strategy


We solve your brand strategy in a one day intensive, in-person with your team.

We cover brand strategy in our brand offerings (Your Big Day and Your Big Week) but some projects have a larger or more complex strategic need. Your Big Day Strategy is especially for businesses and initiatives who need or can benefit from an entire day dedicated to strategy. This is a great way to kick off a branding process with a larger team of stakeholders or a board, develop an internal initiative, or any time a facilitated workshop is needed to keep things moving.

Before the day

Kick off call - We’ll kick off with a deep dive into your business and goals

Master Plan - We’ll make a master plan for the Big Day to facilitate a productive experience and solve your brand strategy in real time

On the day / May include (depending on strategic needs):

Strategic Deep Dive - We’ll dig deeper into your business and goals to identify the essential components of your deep and potent brand

Naming / Tagline / Key Messaging Exploratory - using our “executional brainstorming” method, we’ll name your business (if needed) in real time with you, and develop headlines + messaging

Brand Personality Exploratory - We’ll determine your brand personality and brand essence— creating graphic styles and mood boards

After the day

Handoff - Within 72 hours of the Big Day, we deliver your Brand Strategy bible with all you need to glide seamlessly into branding + design execution

In 1 day you get

+ a facilitated day with your team to solve your brand strategy
+ A comprehensive brand strategy
+ naming / tagline / messaging exploratory
+ visual look + feel exploratory