THE BIG IDEA
Leading change for the adoption of digital tools in orthopedic medicine
Branding is key for a virtual conference
Digital Orthopaedics Conference (San Fran) needed branding and design materials to elevate their annual virtual event. We put them through our brand strategy process, developed a new look and feel, and created all conference assets. Working with our remote video partners at Kepka House, we created assets and provided creative direction for video intros.
What we did:
Brand strategy + positioning
Brand identity design: logo, fonts, colors, graphic style
Identity system for future conferences and other parts of the organization
Event materials: Zoom backgrounds, video assets
Creative direction for video intros
“Creative, innovative and thoughful. Basically, they nailed it on the first try with only minor adjustments needed. Who knew you could get so much done in one day?”