THE BIG IDEA
Jobs for all—by scaling proven solutions.
Business for Impact at Georgetown University released a report on proven solutions for job creation.
We built a brand for it.
Let’s get everybody working.
Business for Impact at Georgetown studied the state of unemployment for disenfranchised people to unearth what works. Researchers found incredible examples of employment social enterprises that have transformed the lives of people with disabilities, formerly incarcerated individuals, immigrants, refugees, veterans, and many more. We know what works— but it needs to be scaled. And at Business for Impact, they have a vision for how to do it. We used our strategic and creative process to brand this initiative within Business for Impact.
What we did:
Naming + tagline
Brand strategy + positioning
Brand identity design: logo, fonts, colors, graphic style
Copywriting
Microsite