THE BIG IDEA
Healing, hiring, hope.
An initiative dedicated to breaking cycles of poverty, violence, and incarceration.
Launching a different kind of re-entry program.
Homebridge aims to break the cycles of poverty, violence, and incarceration in the Bridgeport, CT area. COMMIT partnered with Homebridge to build a brand that resonated with two distinct audiences: the community they serve as well as funders and community partners. With their new brand positioning created during Your Big Day, Homebridge was ready to raise needed funds, grow their network of volunteers and partners, and build their re-entry program for incarcerated individuals.
What we did:
Brand strategy + positioning
Naming consulting + tagline
Brand identity design: logo, fonts, colors, graphic style
Website
Copywriting
Suite of branded document templates / stationery / social platform assets
Founder photography