THE BIG IDEA
A fitness trainer goes virtual
Packaged services and virtual offerings make this personal trainer’s business more profitable and less location-dependent
A 360° approach to fitness
Carmen Miranda’s Intuitively Fit Coaching makes wellness what it needs to be - convenient. Through her 360 degree approach, Carmen provides the full, holistic support and accountability needed to create a healthy lifestyle. Carmen also wanted a healthier lifestyle for herself - one where she could work virtually and maintain a work/life balance. We made it happen. We helped Carmen go virtual and reframe her offerings as a subscription service - cutting down on onerous admin tasks and maximizing her income. In a crowded fitness market, we created approachable and eye-catching branding that stops scrolling in its tracks. Carmen has since moved to LA, taken her time back and substantially grown her client network.
What we did:
Squarespace website
Brand strategy + positioning
Naming
Copywriting
Photography (portrait + conceptual)
Brand identity design
“I am so impressed by the collective work that the women of COMMIT bring forward. They each bring their own authentic gift to building and creating brands and websites that gel together and create magic. I went from 12 years in the fitness industry expanding as a great fitness coach, but completely lacking on the business and marketing side of things. No website or brand. In one weekend these women created such a special website and brand for me that really truly feels like ME! In less than a year of just having a website and brand my business is launching to places I couldn’t have imagined before. I’m so grateful to the women of COMMIT! Thank you!”