THE BIG IDEA
You’re already speaking— make it count.
Columbia University Linguistics expert Reyes Llopis-Garcia monetizes her genius outside of the classroom.
Crafting narratives with a fine-tooth comb.
As a cognitive linguist, Reyes Llopis-Garcia has a high sensitivity to the nuances of language. After many years researching and lecturing Cognitive Linguistics at the RWTH Aachen University in Germany and Columbia University, Reyes was ready to make a move into the world of consulting. COMMIT created a brand that highlighted Reyes’s breadth of knowledge while also showcasing how crafting messaging can inspire and shift behavior for thought leading institutions and the public sector. After a robust Your Big Weekend, Reyes was equipped with a full brand founded on intentional language, enabling her to reach a wide spectrum of audiences.
What we did:
Brand strategy + positioning
Naming
Copywriting
Offerings packaging
Photography (portrait + conceptual)
Brand identity design
Squarespace website