Celebrate and elevate rescue pets and their human heroes.

Bringing mission to the fore

Wagtopia needed help taking their brand to the next level in order to truly leverage all the opportunity they saw in the rescue pet space. We created a single brand to contain everything from services provided to shelters, to pet microchip services, to e-commerce, and beyond. We provided consulting and an actionable brand strategy including tools and guidelines so Wagtopia’s internal creative team could easily implement a consistent look and tone across their site and marketing. We helped Wagtopia get cohesive quickly, putting their give-back mission front and center and positioning them to build lasting relationships with their audience.